Josie FollickEverything Has its Place. Even Data.Nearly every article I skimmed this week used quantitative research. I scanned at least 50 articles, trying to find one that used…Jul 17, 2022Jul 17, 2022
Josie FollickIs the medium *really* more important than the message?Marshall McLuhan is a 1960s Canadian philosopher whose central belief is that the medium in which a message is delivered is more important…Jun 18, 2022Jun 18, 2022
Josie FollickIt’s okay to think with your heart … and your head.The elaboration likelihood model seeks to explain how consumers are persuaded and provides a framework for media practitioners to consider…May 29, 2022May 29, 2022
Josie FollickAm I the master of my own fate?It’s 5:30 in the morning. I’m lumbering out of bed into a sweater and fumbling to get the back door open while my dogs impatiently whine…May 22, 2022May 22, 2022
Josie FollickCynical or Comfortable?Reflecting on some of my first memories of consuming mass media, I was highly susceptible to advertising as a child. Still, I quickly…May 15, 2022May 15, 2022
Josie FollickTikTok Fills the Void and Defines a GenerationSocial platforms aren’t just popping up left and right, but there is one that we all keep hearing about and keeps making the news. It’s…Aug 3, 2021Aug 3, 2021
Josie FollickWhere It’s At: I Got Two Analytics And A Cyfe AccountIn college, I found I had a knack for management and followed a retail and foodservice path. I became the manager of a Starbucks that made…Jul 10, 2021Jul 10, 2021
Josie FollickWhy You Should Meet Your Social Media Audience In The MiddleIt’s seven in the morning. My alarm clock went off a half-hour ago, and I’m lying in bed, surrounded by my two dogs, begging me to snuggle…Jul 4, 2021Jul 4, 2021
Josie FollickThe Battle of the Brands … ManagersDo you remember the first person who told you to “go get a planner?” Unfortunately, humans don’t have an innate ability to stay organized…Jun 19, 2021Jun 19, 2021
Josie FollickWhy Marketers Should Follow Fast Food Accounts on Social MediaSally Hogshead says, “different is better than better.” She’s talking about success within careers, but it applies to social media…May 29, 2021May 29, 2021
